January 3, 2019
Sundarini Naturals to open outlets for organic sweet
Sundarini Naturals, a food brand of the State Government’s Sundarban Cooperative Milk and Livestock Producers’ Union Ltd (SCMLPL), is going for further product diversification. It will soon come up with organic sweets, to be sold at two exclusive outlets it is setting up in Kolkata – at Kankurgachi and Maniktala.
The cooperative organisation was set up with the blessing of Chief Minister Mamata Banerjee in 2015 to give women of the Sundarbans an opportunity for an honest livelihood. In fact, the name ‘Sundarini Naturals’ itself was given by the Chief Minister.
Starting from milk and dairy products, the brand diversified into sweets, aromatic rice and pulses. And now it is the turn of organic sweets.
The two stores are planned to be inaugurated between January 26 and 28. They are being set up in public-private partnership (PPP) mode. App-based delivery to households from these two stores will also be introduced soon after.
According to a senior official of SCMLPL, depending on the demand for such sweets, more such ventures under PPP mode will be started.
The special attraction at the first two outlets will be the ‘fruit delite’ and ‘orange Bangla’ varieties of sweets, that will be priced at around Rs 25 to 30 per piece. The other attractions will be rosogolla, gulab jamun, rajbhog, roshomalai and sandesh varieties like golappatti, barfi and kalakand, priced Rs 12 upwards.
Source: Millennium Post