July 12, 2018
Thanks to govt infomercial, sale of meat goes up in Bengal
Sale of meat in Bengal has gone up, all thanks to the infomercial that was telecast on different channels to sensitise buyers. The infomercial was created by the State Information and Cultural Affairs Department at the behest of Chief Minister Mamata Banerjee to assure buyers about the right quality of meat. The efforts have borne fruit and have ensured a rise in its sale.
The Government has set up a high-powered committee to evolve a foolproof mechanism to ensure quality meat is sold across the State.
In June, the Chief Minister had held a meeting and directed the concerned officials to create the infomercial. The film urges people to verify before buying that the packaged meat is certified by FSSAI (Food Safety and Standards Authority of India) and at the same time, not to pay heed to any rumours.
Source: Millennium Post