December 14, 2018
Great Indian Dessert Fest begins at Misti Hub today
To popularise the concept of experiential tourism, which is a fast-evolving concept worldwide, West Bengal Housing & Infrastructure Development Corporation (HIDCO), in collaboration with a private company, is organising the Great Indian Dessert Fest. It will start from today and end on December 16.
The venue is one of the hotspots of New Town – Bangla Misti Hub. The open space behind the building is being used for the festival, where a wide variety of custards, ice-creams, puddings and other special confections from across the country are available.
From the Dessert Fest, visitors have easy access to the hugely-popular Eco Park, located next door, and the Mother Wax Museum.
The fest has been widely promoted on social media and has received an overwhelming response. Hence, a lot of people are expected at the three-day festival of sweets.
HIDCO is also planning to hold a Pudding Festival soon.
Misti Hub, in the short span of its importance, has already created a ‘sweet’ space for itself among the people, and HIDCO is leaving no stone unturned to popularise it further. Home delivery through an app-based food delivery services and packet menu (assorted sweets in packets, for distribution during short meetings) for offices will be introduced soon.
Special Misti Hub-branded carry bags of cloth or jute would be introduced too, according to a HIDCO official. There are also plans to introduce discount coupons for Eco Park on selective days for those who buy sweets from Misti Hub.