November 28, 2018
Mamata Banerjee joins Instagram
When it comes to using social media, Mamata Banerjee is a tough act to match. The Chief Minister of Bangla, who joined Facebook in 2012, and Twitter in 2015, uses the mediums to communicate her views, keep in touch with the people and also share snippets of her public life.
Didi, as she is endearingly called by the masses, has 30 lakh followers on Twitter, while nearly 30 lakh people like her page on Facebook. From sharing greetings on occasions to posting factoids on various achievements of her government, she has shown the way for optimal usage of digital media by public figures.
Mamata Banerjee has been a trendsetter on social media. She was the first politician in the country to call the bluff on demonetisation, through her tweets. During the 2016 Assembly election campaign, she posted a 360 degree video of her campaign rally. Of late, she has been streaming live her various public events, including the hugely popular ‘webcast’ of Kali Puja at her residence, which got nearly 40 lakh views.
It goes without saying that Mamata Banerjee’s Instagram handle will be worth the ‘follow’.