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August 21, 2018

Some recent successes of the MSME Department

Some recent successes of the MSME Department

The State Micro, Small & Medium Enterprises and Textiles Department has seen a lot of success over the last seven years of the Trinamool Congress Government.

Chief Minister Mamata Banerjee take a special interest in this department as the micro, small and medium enterprises (MSME) form the primary channel for reviving and sustaining the traditional arts and crafts of Bengal. Due to the stress given on helping these types of enterprises, there has been a large-scale economic revival especially across the rural belts and small towns of the State.

Some of the recent successes of the department are described below:

‘Joyee’ footballs by Refugee Handicrafts division: The Refugee Handicrafts division of the MSM Department has been doing exemplary work by engaging women from rural regions in manufacturing football, thus also reviving the football manufacturing industry in Bengal. These superior quality footballs are sold under the brand name of ‘Joyee’, given by Mamata Banerjee herself.

To make the products commercially successful, a decision has been taken to make the footballs available at least at one point in every district, besides in other places. People became well-aware of the football brand after the balls were distributed by the State Government among local clubs ahead of the FIFA Under-17 World Cup last October.

Model farm in Jhargram to help tribal population: A model farm has been set up in Jhargram district to help the tribal population there gain financial independence. The over-20-acre farm will produce vetiver, lemongrass and essential oils. Vetiver is used in making bags and mats, and the bags in which the saplings are given to the mothers of newborns under the Sabujshree scheme.

A distillation unit will also be established there. Over 50,000 people are already associated with the aroma industry in this district. This venture will be a blueprint for more such ventures, which will help in employment generation as well as in making many of the tribal people self-sufficient.

Aroma garden in Baruipur and Jhargram: The aroma industry is coming up in Bengal in a very big way. Towards that end, the MSME Department is setting up two aroma gardens – one on 4 acres at Baruipur in South 24 Parganas district and another on 40 acres in Jhargram.

Oil will be extracted from the plants and trees, even from the roots. Aroma therapy is used in beauty treatment and also to cure some diseases. Lavender, rosemary and lemongrass are being planted in Baruipur.