August 7, 2018
Kolkata Police’s innovative campaign for road safety awareness
Kolkata Police (KP) has come up with another innovative way to reduce road accidents – using posters depicting scenes from famous films, both Bengali and Hindi, but with the original dialogues replaced with ones creating awareness about traffic safety rules.
A separate cell has been created by KP for this purpose. According to the police, such a move will draw the attention of people more quickly than just plain vanilla messages.
The bike scene from Sholay has been used well in this context – the one when the song ‘Ýeh dosti hum nahin todenge’ happens. Jai is shown saying, ‘Having fun, bro?’ to which Veeru replies, ‘Let’s try something different,’ and climbs on to Jai’s shoulder (second slide). The next scene shows a bloodied Jai lying on the ground, his head on Veeru’s lap, saying, ‘bro … paying the price of reckless driving.’
This series of posters has been posted in Twitter too. Seeing its popularity, Kolkata Police has decided to put up more such posters in the future.
Source: Sangbad Pratidin