February 12, 2015
KMC – Kolkata My City
Type in ‘Kolkata my city’ into the Google search bar and you’ll be surprised what your search will show. Kolkata Municipal Corporation is the first website that will be shown in your search results.
The landing page of the KMC website shows the ‘Kolkata My City’ logo before taking you to the home page of the website. The logo symbolises the Bengali letter ‘Kaw’ in the form of a heart. Kolkatans share a deep bonding and possessiveness with the roots of this city, better known as the ‘adda’ city, which is expressed through this beautiful logo.
About the campaign Logo
‘Kolkata My City’ turned out to be an endearing and encompassing full form for the acronym KMC, says Anurag Hira, the man who conceptualized this logo.
The Kolkata My City – Clean City campaign logo
Anurag, Director of One by One Design, explained that with a distinct colour palette of blue and white, the heart (symbolizing a Bengali ‘Kaw’) seemed to be the most appropriate depiction to play an integral role in the representation for Kolkata My City. ‘Kaw’ has an inverted comma to support its graphic form.
‘Clean City’ campaign
Kolkata Municipal Corporation (KMC) aka Kolkata My City has taken an initiative called ‘Clean City’ project under ‘Kolkata My City’ campaign through which Kolkata will soon become a garbage vat free city. Steps are being taken to abolish the open vats throughout the city and put in the service of solid waste compactors.
The modern scientific garbage compactors
The first solid waste compactor was introduced on December 12, 2012 at Kalighat Park. Further KMC intends to set up 78 compactor stations. KMC has already completed 44 modern compactor stations and 15 of them are currently operational. The rest will be inaugurated and operational in a few days. 39 new mobile compactors are also being bought for the same project. 16 portable compactors and 5 prime movers had been purchased by KEIP under ADB scheme.
Hoardings to promote Kolkata My City – Clean City