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November 30, 2015

Reality show to promote entrepreneurs ‘Egiye Bangla’ to go on air on 6 December

Reality show to promote entrepreneurs ‘Egiye Bangla’ to go on air on 6 December

A plan to create greenery in and around urban homes, a logical reasoning module to strengthen mathematical skills of schoolkids and a chain of stores selling fresh juice that retains all the goodness of fruits.

Young entrepreneurs in Kolkata have such innovative business ideas and much more that could indeed help Bengal make a mark in the field of start-up enterprise.

Start-up plans such as these have come up in the business reality show ‘Egiye Bangla’, to be telecast every Sunday from December 6. A joint ini tiative of IIM-Calcutta and the state government the show aims at unearthing start-up ideas for entrepreneurship in business-starved Bengal.

An investor committee on the show will be as sessing the proposals, suggesting changes and eventually supporting the venture. Eight proposals have been shortlisted for the first two episodes being hosted by former India captain Saurav Ganguly and actor Jisshu Sengupta. They have left the panel of investors and those associated with the project mightily impressed.

The screening committee has already suggested certain changes to strengthen the modules and make the proposals business-friendly. The reality show will be telecast on Zee Bangla and will end with a final round in early February. More than 1,500 applications were received for the show from aspiring entrepreneurs across the state.

IIM-C will join hands with the state to identify prospective start-up entrepreneurs through the programme. As one of the top B-schools in the country , IIM-C will also help the winners set up incubation facilities in the innovation park on campus. The seed funding for the business plans identified as having prospects in future will be given by the MSME department.