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June 20, 2015

‘Biswa Bangla’ brand to be taken overseas

‘Biswa Bangla’ brand to be taken overseas

West Bengal Chief Minister Mamata Banerjee Friday said the ‘Biswa Bangla’ brand, under which all handloom and handicraft products of the state are being sold, would soon be taken overseas.

Stores selling products under the brand would be opened in London and China and talks are on in this regard, Ms Banerjee said after inaugurating a ‘Biswa Bangla’ store at Bagdogra airport near here.

This is the fifth ‘Biswa Bangla’ store. The first four had been opened in Kolkata – at the NSC Bose International Airport, Dumdum Domestic Airport, Dakshinapan shopping complex and Biswa Bangla Haat at Rajarhat.

These stalls would revive handloom and handicrafts industries of the state and those involved in these industries would be benefited, Banerjee said.

“Biswa Bangla has achieved success. Foreign and international tourists are buying its products from the stall in Kolkata airport,” she said.

Products like dress materials and readymade garments in traditional Bengali handloom, household items, food and sweets, Darjeeling tea, handicrafts from various districts of the state other items are being sold in these stores.

Earlier, these items were sold by various organisations under different brand names. The Mamata Banerjee government has brought them under a single umbrella organisation and brand name, ‘Biswa Bangla’.