September 17, 2015
Bengal handloom now on doorsteps
Now at a click of a mouse or a gentle tap on your smart phone you can choose a Jamdani, Tangail, handloom or silk printed saree from Tantuja.
Customers can go online shopping at Flipkart without jostling through the Puja crowd. With an increase in online shopping, the West Bengal State Handloom Weavers Co-operative Society Limited also decided to go online with its handloom sarees.
Its premiun brand Tantuja’s Jamdani, printed silk, handloom sarees, self designed sarees of various ranges are available on online stores like Flipkart.
Chief Minister Mamata Banerjee has always encouraged the growth of MSME. To showcase West Bengal’s handloom in other states and in London she has opened Biswa Bangla brand stores.
She has also instructed MSME minister Swapan Debnath to revive Muslin, an almost decaying fine handloom.
“The customers can avoid Puja rush and make their choice of sarees online. They will receive the delivery at their doorstep,” the minister said.
He said, “We are in the business for the past three and a half months and have made a business of Rs.10.5 lakh. Through stores like Flipkart it has become easier for NRIs and Bengali families living in other states to get Bengal handlooms at their doorstep”.