‘Biswa Bangla’ brand to be taken overseas

West Bengal Chief Minister Mamata Banerjee Friday said the ‘Biswa Bangla’ brand, under which all handloom and handicraft products of the state are being sold, would soon be taken overseas.

Stores selling products under the brand would be opened in London and China and talks are on in this regard, Ms Banerjee said after inaugurating a ‘Biswa Bangla’ store at Bagdogra airport near here.

This is the fifth ‘Biswa Bangla’ store. The first four had been opened in Kolkata – at the NSC Bose International Airport, Dumdum Domestic Airport, Dakshinapan shopping complex and Biswa Bangla Haat at Rajarhat.

These stalls would revive handloom and handicrafts industries of the state and those involved in these industries would be benefited, Banerjee said.

“Biswa Bangla has achieved success. Foreign and international tourists are buying its products from the stall in Kolkata airport,” she said.

Products like dress materials and readymade garments in traditional Bengali handloom, household items, food and sweets, Darjeeling tea, handicrafts from various districts of the state other items are being sold in these stores.

Earlier, these items were sold by various organisations under different brand names. The Mamata Banerjee government has brought them under a single umbrella organisation and brand name, ‘Biswa Bangla’.

WB CM inaugurates Biswa Bangla store at Bagdogra Airport

West Bengal Chief Minister Ms Mamata Banerjee inaugurated the outlet of the Biswa Bangla chain of stores at Bagdogra Airport today.

The government-run chain of stores is the brainchild of West Bengal Chief Minister Ms Mamata Banerjee and has been set up by the Micro and Small-scale Enterprises and Textiles Department to showcase all handicrafts, handloom and other traditional and famous products of the State.

For the first time, all exclusive products of Bengal, from sweets to muslin saris, have been made available under one umbrella. The marketing strategy is different from the familiar Manjusha or Tantuja stores.


Sweets: Rosogolla, nolen gurersandesh, langcha and mihidana are the popular picks here.

This and that:

  • Darjeeling tea, apparel, amsotto and kasundi (both from Maldah), jute bags and brass and silver jewellery are available.
  • Jute bags with an ‘I love Bengal’ logo on them have been specially designed for the store.
  • Indigo-dyed saris are being produced by weavers in Nadia’s Phulia. The hand spun and hand-woven yarn is dyed in indigo and then woven into Jamdani saris.
  • Khadi shirts for men, silk kurtis for women, Kantha and Jamdani matka saris, and shawls are available at the store.
  • Special-edition CDs of Bengali folk music, Tagore, Nazrul and baul songs, and Mahsishasur Mardini have been produced for the store.