‘Biswa Bangla’ brand to be taken overseas

West Bengal Chief Minister Mamata Banerjee Friday said the ‘Biswa Bangla’ brand, under which all handloom and handicraft products of the state are being sold, would soon be taken overseas.

Stores selling products under the brand would be opened in London and China and talks are on in this regard, Ms Banerjee said after inaugurating a ‘Biswa Bangla’ store at Bagdogra airport near here.

This is the fifth ‘Biswa Bangla’ store. The first four had been opened in Kolkata – at the NSC Bose International Airport, Dumdum Domestic Airport, Dakshinapan shopping complex and Biswa Bangla Haat at Rajarhat.

These stalls would revive handloom and handicrafts industries of the state and those involved in these industries would be benefited, Banerjee said.

“Biswa Bangla has achieved success. Foreign and international tourists are buying its products from the stall in Kolkata airport,” she said.

Products like dress materials and readymade garments in traditional Bengali handloom, household items, food and sweets, Darjeeling tea, handicrafts from various districts of the state other items are being sold in these stores.

Earlier, these items were sold by various organisations under different brand names. The Mamata Banerjee government has brought them under a single umbrella organisation and brand name, ‘Biswa Bangla’.

Bengal products on China shelves

Bengal products will now be found in Chinese markets -courtesy an MoU between Biswa Bangla Corporation and Haohong Logistics Corporation, a unit of the billion Yuan Haohong Group.

Two way trade

Biswa Bangla Corporation, developed by the Mamata Banerjee government, will have a permanent stall at Kunming, the capital of Yunnan province, to showcase Bengal products.

The MoU was signed in the presence of Yunnan governor Chen Hao, union minister of state for external affairs and Bengal finance and industries minister Amit Mitra. The Haohong Group has allotted a 100 sq m area in its industrial park.

Dr Mitra said: “Bengal handicrafts will now be available in China. This is a major step.”

Boost to tourism

The West Bengal tourism department also expects better inflow of Chinese tourists to Bengal following an MoU with the Yunnan provincial tourism corporation. The agreement was signed after chairman of West Bengal chapter, Indian Tour Operators Association, Debajit Dutta made a presentation on Bengal tourism.

Stronger ties between sister cities


Another MOU was signed between MSME Technology Centre and Kunming SME financial transaction service, which will act as the backbone for SME infrastructure in Bengal, said state MSME secretary Rajiva Sinha.

Earlier Kunming governor expressed interest in setting up an industrial park in Bengal which he feels should strengthen relationship with Yunnan.

Dr Mitra later said that the Yunnan governor has agreed to send an investors’ delegation to the next Bengal business summit. Mitra urged Yunnan investors to invest in the upcoming Bengal townships, one of the pet projects of chief minister Mamata Banerjee.

“We are building 22 smart cities on private-public partnership. I would request Chinese companies to invest here. Yunnan is very strong in food processing and cold storage infrastructure. We would require investment in these sectors as well,” he added.