Handloom and handicrafts sectors flourish in Bangla

The handloom and handicrafts sectors of Bangla have seen a massive revival, under the guidance of Chief Minister Mamata Banerjee, in the last seven years.

From the issuance of identity cards, to the distribution of better equipment or the training of artisans – the State Government has extended all help to the people engages with this industry.

Thanks to the various fairs and exhibitions, and the Biswa Bangla Brand, handicrafts and handloom products of Bangla have now gone global.

Handloom industry flourishes

  • 5,31,075 Weavers’ Identity Cards (WIC) distributed in 2017, against nil as in 2011
  • 66,500 credit cards issued to weavers
  • 95,000 weavers imparted skill development training
  • 75,889 looms provided to loom-less weavers
  • 44 lakh cheaper variety cotton sarees produced
  • 16 times increase in creation of additional person-days – 533 lakh between financial years (FY) 2011-12 to 2017-18 as compared to 33.18 lakh till 2010-11
  •  1 lakh weavers being provided marketing support through Tanter Haats
  • 24.15 km link road constructed for better road network for handloom clusters Mega Carpet Clusters launched covering 3,500 weavers
  • Project Baluchari being implemented, involving 2,500 weavers
    Tantuja turned to a profit-making organisation from 2014-15, after making loss for decades – Rs 204.9 crore business turnover achieved by Tantuja in FY 2017-18

 

Revival of Bangla handicrafts

  • 5,31,772 Artisan Identity Cards issued between FYs 2011-12 and 2017-18 as compared to 37,213 between FYs 2006-07 and 2017-18
    12,000 credit cards issued to artisans
  • 10 Rural Craft Hubs established (in collaboration with UNESCO), benefitting 25,000 artisans. The project has attracted about 80,000 tourists in the last 3 years.
  • 27 marketing outlets set up for artisans in the last 3 years
  • Rs 924 crore business generated from fairs and exhibitions
  • Manjusha started making profit from FY 2015-16 after making loss for three decades; over Rs 91 crore turnover achieved in FY 2017-18
  • 8 Biswa Bangla showrooms functioning in and outside Bengal, from which more than Rs 50 crore in sales generated till 2017

MSME Dept: Khadi sector sees remarkable improvement

The West Bengal Khadi & Village Industries Board, under the Micro, Small & Medium enterprises and Textiles Department, has made significant progress in helping artisans across Bengal get access to proper, organised forums.

This has helped them in getting a respectable livelihood by using skills, many of which are handed down from generation to generation.

  • 8.5 times increase in number of khadi artisans between financial years (FY) 2011-12 and 2017-18
  • Over 29 times increase in sales of khadi products between FYs 2011-12 and 2017-18 to Rs 96.8 crore
  • Project Muslin being implemented, covering 3,000 muslin weavers
  • Project Saal Leaf launched involving 1,800 self-help groups (SHG), with a Centre of Excellence established in Jhargram
  • Project Mat launched, benefitting 2,500 mat artisans
  • Project Sabai launched, involving 2,100 artisansThe above facts prove once again that the khadi artisans have never seen a time as good as under the kind patronage of Chief Minister Mamata Banerjee.

Bengal Govt developing Muslin Tourism Circuit

Muslin weavers of Bengal, who were on the brink of extinction, have got a new lease of life, courtesy Chief Minister Mamata Banerjee.

In the latest significant stride to boost the sale and marketing of this lush cotton fabric, the government is developing a Muslin Tourism Circuit (MTC) at three places in the state. The West Bengal Khadi and Village Industries Board (WBKVIB) will be organising the tours, with assistance from a private organisation, Society for Kindling Handicrafts and Indigenous Art. In the case of foreign tourists, the Board will also take the assistance of foreign embassies in organising the tours.

The tours will take tourists to the villages of Akalpoush and Sasinara in Bardhaman district and to Berhampore in Mursidabad district to witness the manufacturing of muslin fabric with their own eyes. The village of Baluchar, also in Murshidabad district, which is a hub for silk and baluchari sarees, will also be a part of the circuit. Foreign tourists who would go on tours of Bardhaman and Murshidabad districts will also be taken to these places apart from the conventional tourist destinations.

The project will be formally launched on September 20. According to the chairman of WBKVIB, the MTC will get a big push after Durga Puja ends.

According to a senior official of WBKVIB, another advantage of taking foreigners on the circuit is that, as has been noticed, having a knack for joining hands with weavers in the making of handmade fine fabric, watching the production process on their own will increase their chances of buying the products.

WBKVIB has also created the basic infrastructure of sales outlets, resting rooms, bathroom facilities and restaurants for light tea and snacks at these places for the convenience of both foreign and Indian tourists. The weavers who have lent out their places for setting up these infrastructural facilities will also get a token amount from the Board annually.

From making muslin products available at Biswa Bangla stalls to opening an exclusive outlet named Club Muslin at the Dakshinapan shopping complex to the WBKVIB adopting a scheme for the upliftment of these weavers and taking part in fashion shows, both abroad and here, the Bengal Government has done a lot to revive and popularise this age-old craft.

The Board has also tied up with an NGO that has started selling a wide range of muslin at its outlet at Nazrul Tirtha in New Town, on the outskirts of Kolkata.

 

বাংলার মসলিনকে পর্যটনের অঙ্গ করতে চায় রাজ্য

বাংলার মসলিন কাপড়ের কদর বিশ্বজোড়া। সেই কাপড়কে পর্যটনের অঙ্গ করতে চায় রাজ্য সরকার। এবার তারই উদ্যোগ নিচ্ছে পশ্চিমবঙ্গ খাদি ও গ্রামীণ শিল্প পর্ষদ।

একটি বেসরকারি ট্যুর অপারেটর সংস্থার সঙ্গে গাঁটছড়া বাঁধা হয়েছে, সেই সংস্থা দেশ-বিদেশের অতিথিদের নিয়ে যে প্যাকেজ ট্যুর করায়, তারাই এবার বাংলার মসলিনের ঘাঁটিগুলিকে ঘুরিয়ে দেখাবে। যে বস্ত্র দেশ-বিদেশে সুনাম কুড়িয়েছে, তার উৎপত্তিকে ঘিরে পর্যটকদের উৎসাহ আছে। বিশেষত বিদেশি পর্যটকরা এই বিষয়ে বিশেষ আগ্রহ দেখান। তাই সেই কাজটিই এবার পুরোদমে সারতে চায় দপ্তর, জানিয়েছেন খাদি’র কর্তারা।

মসলিন কাপড়কে আরও জনপ্রিয় করতে খাদি পর্ষদ ক্লাব ‘মসলিন’ নামে একটি ব্র্যান্ড তৈরি করেছে, যা যথেষ্ট সুনাম কুড়িয়েছে। সেই পণ্যকে আরও বেশি প্রচারে আনতেই এই প্যাকেজ ট্যুরের ব্যবস্থা করা হচ্ছে।

কোথায় কোথায় এই ট্যুর করানো হবে সেই তালিকায় যেমন বর্ধমানের অকালপৌষ আছে, তেমনই আছে শশীনাড়া, নবদ্বীপ, কৃষ্ণনগরও আছে। মুর্শিদাবাদের বেশ কয়েকটি জায়গাকে এই পর্যটনে তুলে ধরা হবে। নবাবি আমলের ঐতিহ্য ও ঘরানার স্বাদ দেওয়ার পাশাপাশি এখানে জিয়াগঞ্জ সংলগ্ন অঞ্চলকে মসলিনের ঘাঁটি হিসাবে সামনে আনা হবে।মুর্শিদাবাদের আরও একটি জায়গা ‘বালুচর’কে মসলিনের পীঠস্থান হিসাবে সামনে আনা হবে।

পুজোর কেনাকাটাকে সামনে রেখে কয়েক দিন আগেই খাদি পর্ষদের তরফে একটি ফ্যাশন শো’য়ের আয়োজন করা হয় শহরে। পণ্যের ব্র্যান্ডিংয়ের জন্য এটি একটি অভিনব প্রয়াস।

Source: Bartaman Patrika

 

‘Banglar Taanter Haat’ to be inaugurated on 11 Sep

Just before the Durga Puja, the state government is all set to organise another edition of ‘Banglar Tanter Haat’ – a fair, where the weavers of Bengal will showcase their amazing creations.

The organiser is the state micro, small and medium enterprise and textiles department. The minister of micro, small and medium enterprise, will inaugurate the fair on Sunday.

The fair has been the centre of attraction for women, as various varieties of Saaris and Salwar and other traditional apparels are showcased here. Milan Mela – the state government’s designated fair zone just off to Eastern Metropolitan Bypass – is the venue of Banglar Tanter Haat.

The weavers across the state will participate in the Haat and will sell their product. The urban population is in love with their production. A huge turnout in the fair is expected this year as it is being held just before the festive season.

But not only the woman but the men would also be happy with variety of the clothes in the haat. Various men apparels including Dhuti, Punjabi and wide variety of Fotua will be displayed.

 

পুজোর আগে শুরু হচ্ছে ‘বাংলার তাঁতের হাট’

পুজোর আগে সুখবর। রাজ্য সরকারের উদ্যোগে এ বছর দুর্গা পুজোর আগেই আবারও আয়োজন করা হচ্ছে “বাংলার তাঁতের হাট” মেলার।

বাংলার তাঁত শিল্পীরা যাতে নিজেদের শিল্পশৈলী দেখানোর সুযোগ পায়, তাই এই মেলার উদ্যোগ ক্ষুদ্র ও কুটিরশিল্প দফতর ও বস্ত্রশিল্প দফতর। রবিবার ক্ষুদ্র ও কুটিরশিল্প মন্ত্রী এই মেলার উদ্বোধন করবেন।

মেলাতে থাকবে বিভিন্ন ধরণের শাড়ি, সালোয়ার ও ঐতিহ্যবাহী বস্ত্রসমূহ। ই এম বাইপাসের ধারে অবস্থিত মিলন মেলা প্রাঙ্গনে এই মেলাটি অনুষ্ঠিত হবে।

সারা রাজ্যের সমস্ত তাঁত শিল্পী এই মেলায় অংশ নেবেন ও নিজেদের জিনিসপত্র বিক্রি করতে পারবেন। বিগত কয়েক বছরে দেখা গেছে শহরের মানুষ ওনাদের কাজকে খুব পছন্দ করছেন, তাই, আশা করা যায় পুজোর আগেই এই মেলাকে কেন্দ্র করে ভালো সাড়া পাওয়া যাবে।

শুধু মহিলা নন, পুরুষদের জন্যও মেলাতে থাকবে নানা সমাহার। যেমন ধুতি, পাঞ্জাবি ও প্রচুর ধরণের ফতুয়া মেলায় পাওয়া যাবে।

Policies of Mamata Banerjee Govt help revive Bengal handloom sector

West Bengal Government has focused upon the rejuvenation and development of its world-famed Tant products, which are still now woven in handlooms.

Recently, West Bengal MoS for MSME Swapan Debnath inaugurated the Banglar Tanter Haat at Milan Mela Prangan in Kolkata. The Haat will continue till October 12.

Tantuja, the largest of the State Government organizations marketing Bengal’s handloom products, has taken initiative to have tie-ups with online shops like Snapdeal and Amazon. It is also with talks with the Google authorities for upgrading its website.

West Bengal Chief Minister Mamata Banerjee had earlier provided some design for Tant sarees and had stressed on usage of natural and organic colours for the products.

The West Bengal Government is giving all out support to the Self Help Groups, 50% of which comprise women by offering incentives, weaver’s credit cards and other facilities given to the unorganized sector.

Recently, the Government has started the “Tant Saathi” scheme. In the first phase, around one lakh weavers will be distributed with looms so that they would not have to depend on loans.