State Govt’s chain of grocery outlets, Roudra Brishti doing good business

Roudra Brishti, the State Food and Supplies Department’s chain of outlets selling items of grocery, which includes around 200 types of products, is doing flourishing business, thanks to everything available at affordable prices. Efforts are on by the department to introduce another 450 types of branded goods before this year’s Durga Puja.

Not only are things like rice, pulses, spices, etc. available at prices less than that in most markets, the qualities are also of the highest order and on top of that, there is the variety – even rarely available types of rice like banshkati, jeerakati and tulaipanji are available.

From the first outlet on Mirza Ghalib Street (Free School Street), Kolkata, which began selling in February 2014, the chain has spread to districts all over Bangla. Municipalities and municipal corporations have been linked to the project – the outlets have been opened in buildings owned by them and it is they who manage the outlets.

Everything related to the items sold is the responsibility of the Food Department. It is the department that decided where to source the items from and at what prices as well as at what prices to sell them at.

Outlets in Bankura, Manbazar, Kamarhati, Rajpur, Sonarpur, etc. are in the process of being opened in the near future. These shops have enabled people to get items of daily use at affordable rates.

Source: Ei Samay

 

WB Govt to open ‘Roudra Brishti’ outlets across the State

In 2014, West Bengal Essential Commodities Supply Corporation (WBECSC), under the state food and supplies department, had launched its own retail chain of commodities, to promote exclusive products of the state in agriculture and food sector, with a distribution outlet in Kolkata called ‘Roudra Brishti’.

The government is now planning to take ‘Roudra Brishti’ outlets to the districts so that people of the entire State can benefit. The state food and supplies department had called for tenders from various municipalities in the State and got a fabulous response. Several municipalities like Coochbehar, Jalpaiguri, Suri, Nabadwip, Barasat, Madhyamgram have expressed interest.

At these outlets while consumers will get branded commodities at discounted prices, producers of agricultural products will also get a fair price. Currently, average daily transactions at ‘Roudra Brishti’ outlets is worth Rs 50000. They register monthly profit of Rs 10-12000 as per the minister.

Food and Supplies Minister Jyotipriyo Mullick said, “We did not set up ‘Roudra Brishti’ with profit in mind. Our aim is to provide goods to people at a fair price. We are glad these outlets are making profits.”