May 15, 2015
WB Govt to open ‘Roudra Brishti’ outlets across the State
In 2014, West Bengal Essential Commodities Supply Corporation (WBECSC), under the state food and supplies department, had launched its own retail chain of commodities, to promote exclusive products of the state in agriculture and food sector, with a distribution outlet in Kolkata called ‘Roudra Brishti’.
The government is now planning to take ‘Roudra Brishti’ outlets to the districts so that people of the entire State can benefit. The state food and supplies department had called for tenders from various municipalities in the State and got a fabulous response. Several municipalities like Coochbehar, Jalpaiguri, Suri, Nabadwip, Barasat, Madhyamgram have expressed interest.
At these outlets while consumers will get branded commodities at discounted prices, producers of agricultural products will also get a fair price. Currently, average daily transactions at ‘Roudra Brishti’ outlets is worth Rs 50000. They register monthly profit of Rs 10-12000 as per the minister.
Food and Supplies Minister Jyotipriyo Mullick said, “We did not set up ‘Roudra Brishti’ with profit in mind. Our aim is to provide goods to people at a fair price. We are glad these outlets are making profits.”