Bengalis are known for their penchant for food and travel. So, what better time to promote the tourist spots in Bengal, than the four days of Durga Pujo? With this thought in mind, the State Tourism Department has come up with an innovative idea.
To cater to tourists in Kolkata, the State Tourism Department has decided to go for direct promotion in housing complexes. Twenty-six of the big housing complexes have been selected for the purpose.
The promotion would be in the form of banners and hoardings. Some of the complexes, which play host to a large number of people, would also be visited by Tourism Department officials.
A similar plan is being made for the big puja pandals, where lakhs of people converge on each of the festival days.
Source: Bartaman