‘Egiye Bangla’- the reality show to target young entrepreneurs, with unique business ideas and help them to achieve their dreams, sponsored by the West Bengal Government has now opened up its website: http://egiyebangla.in/ for online registration.
The show is the brain child of the West Bengal Chief Minister Mamata Banerjee and she has been promoting entrepreneurship over the last four years. It will be hosted by former captain of the Indian cricket team, Sourav Ganguly.
Anybody who is interested in setting up small and micro businesses can apply online for registering their names. Those living in the districts can also take up the assistance of the labour department officials in the district offices.
The State Government has already started campaigning through tableaus since September 22. The State Government has made it an issue not only to generate business ideas through the meetings of chambers of commerce and business meets but to get to the grassroot level and give every interested person to come up with innovative ideas.
In districts, committees have been formed under the leadership of the respective district magistrates and officials of different Government departments in order to gear up the publicity.