Bringing under one roof the whole gamut of the creative genius of Bengal – ranging from handloom-handicrafts to literature – a new “Biswa Bangla” store was inaugurated at the national capital today by Mamata Banerjee, the Hon’ble Chief Minister of West Bengal.
The store was opened by the the Hon’ble Chief Minister in the presence of senior officials of the Government of West Bengal and the Biswa Bangla consortium.
The state-of-the-art outlet has come up following renovation and conversion of the Manjusha Emporium at the ground floor of the Office of the Resident Commissioner, Government of West Bengal, at Connaught Place in the heart of the city.
Traditional sarees, beautiful handloom products and hand-crafted marvels of Bengal, and Darjeeling tea as well as Bangla books, CDs of Bengali music and classic films will be available at the Biswa Bangla store.
It is expected to be the one-stop shop for everything Bengali – an initiative that is aimed at catering to domestic consumers as also building brand Bengal in the international market. This is the sixth showroom of “Biswa Bangla.