Tag: Biswa Bangla Corporation

A slice of Bengal in New Delhi: WB CM inaugurates “Biswa Bangla” showroom

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Bringing under one roof the whole gamut of the creative genius of Bengal – ranging from handloom-handicrafts to literature – a new “Biswa Bangla” store was inaugurated at the national capital today by Mamata Banerjee, the Hon’ble Chief Minister of West Bengal.

The store was opened by the the Hon’ble Chief Minister in the presence of senior officials of the Government of West Bengal and the Biswa Bangla consortium.

The state-of-the-art outlet has come up following renovation and conversion of the Manjusha Emporium at the ground floor of the Office of the Resident Commissioner, Government of West Bengal, at Connaught Place in the heart of the city.

Traditional sarees, beautiful handloom products and hand-crafted marvels of Bengal, and Darjeeling tea as well as Bangla books, CDs of Bengali music and classic films will be available at the Biswa Bangla store.

It is expected to be the one-stop shop for everything Bengali – an initiative that is aimed at catering to domestic consumers as also building brand Bengal in the international market. This is the sixth showroom of “Biswa Bangla.

Laura Ashley to sell Biswa Bangla handicraft in UK, Japan

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Organic Baluchari sarees and balaposh of Murshidabad, terra cotta from Bishnupur and sitalpati mats from Cooch Behar: all these Bengal specialties will now be found on shelves at high-end retail stores in the UK and Japan.

Laura Ashley, one of the leading home furnishing retail chains of the UK, which also has a strong presence in Japan, will soon start selling Bengal products under its brand name. The initiative, courtesy an agreement between Obeetee and Laura Ashley signed during West Bengal Chief Minister Ms Mamata Banerjee’s recent visit to London, will be supported by Biswa Bangla Corporation.

With the help of Biswa Bangla, handicraft from Bengal will be procured and supplied to the UK retail chain. A Laura Ashley team will visit the state in September to shortlist products for its outlets in London, Tokyo and other cities in the UK and Japan.

Laura Ashley is looking at products like, Baluchari, Kantha-stitch fabric from Santiniketan, terra cotta articles, jute products from North 24-Parganas and Hooghly and bamboo craft from Jalpaiguri. Following a deal signed during the WB CM’s visit to Singapore last year, an initial deal was signed which is proving to be fruitful.