September 15, 2014
WB Tourism Department honoured at India`s largest travel and tourism fair
The West Bengal Tourism department hasreceived the award for Best Decoration at the country`s biggest travel show,the Travel and Tourism Fair. The fair was held between September 12 and 14 inPune.
Focus on eco-tourism
The state Tourism Department also held aroad show at Goregaon in the first week of September which was hugelysuccessful. The state government is working on setting up the proposedEco-Tourism board to project the state as an attractive eco-tourism destination.
A task force has been formed comprising professional consultants and seniorgovernment officials to work on the process. The authorities will take adecision once the task force submits its recommendations to the government.
Showcasing Bengal across the globe
In view of this changing perspective andthriving potentials, West Bengal Government is now taking part in varioustravel and tourism shows being conducted by various travel tour organizers,irrespective of volume, genesis, and other dimensions of the festivals.
The department has confirmed participationin tourism fairs at Surat, Hyderabad, Kochi apart from the metro cities likeMumbai, Delhi, Chennai, Ahmadabad in an assertive way for ensuring betterbusiness to cater inbound travel market. It will be participating in travelfestivals even in B Category cities like Lucknow, Chandigarh, Nagpur, Vizag,Coimbatore to reach out to the target audience in a result oriented way.
360 degrees of communication
In an effort to tap the net-savvy tourists,the state Tourism has also launched a new website that will enable netizens tobook online any of its 27 lodges and 22 bungalows run by the State ForestDepartment. Booking for the lodges and the bungalows can now be done from thenewly-launched www.wbtourism.gov.in andwww.wbtdc.gov.in, using various onlinepayment options.
The department is making its presence feltin the e-media publication, digital display, bill boards, hoarding, FM Radio,TV Channels, both domestic and international magazines, railway tickets,electricity bills, taxi tops etc. to reach out to the masses to depict thebounties and resourcefulness of West Bengal mingled with cultural and historicdiversity.
